Why Desktop Linux Will Not Take off, and Why You Don't Want It to
You must remember the period where various electronic devices, from phones to radios, were available in transparent cases. You may have found them utterly cool. Yet the simple fact that you can't find these things on the shelves anymore (except for do-it-yourself PC cases) means the crowd doesn't find them nearly that cool. While you may not see the link yet, this is exactly why the Linux desktop will never be popular.
But before I elaborate on why Linux is similar to transparent case phones, I would like to state my point of view more clearly. Linux is an operating system that was designed and implemented from the ground-up by geeks and nerds—let them be "technology enthusiasts" if you think it sounds better or less offensive. My point is that the brain of these people is wired very differently from the brain of the average Joe. Whether this is good or bad is irrelevant; what matters is that they are bound to have different perceptions and values, causing a rift between them.