Can Red Hat Become Amazon.com of Software?

Red Hat sometime between May 9 and 11 will share more details about its forthcoming online store, known as Red Hat Exchange. TechIQ magazine's daily blogger, The VAR Guy, has some details about the strategy. Can Red Hat become the Amazon.com of online software sales?

See: http://techiqmag.com/2007/05/03/red-hat-set-to-promote-online-store/